In addition to the proven technology of PLA machinery, the company is currently expanding its customer service through the PLA Network, an advanced attention and response plan through dealers located in the most important productive regions of the country. This is a new marketing system that will result in a more efficient contact with the farmer. It consists of building close ties and a constant exchange of attention and maintenance to get an optimal performance in the complex relationship between the operator, the equipment and the environmental context.
This network has more than 30 dealers in 10 provinces, where you can find spare parts, professional assistance with regular training, mechanical service and PLA exclusive diagnostic laboratories, with a technology which is unique in the country for monitoring spraying equipment.
“We think of our team of dealers as faithful representatives of our company and as essential referents for farmers in each region. Through them we seek not only to establish business contacts, but also real productive relationships between the company and its customers, where the mutual benefit and comprehensive assistance are the basic premises”, says Jose Morena, new commercial manager of the company.
This strategic decision is part of a customer orientation policy, reinforced in the last year to achieve excellence, which transmit PLA equipment to all areas that include the brand. And for the yellow label that identifies the brand is a guarantee of confidence, in every part of the country in which it appears.